Nothing runs until you agree

No analytics script loads on your first visit. You'll see a consent notice, and until you choose Accept, nothing is requested from Google or Microsoft and no identifier is set. Choosing Decline stores that answer and loads nothing, then or later.

What we collect if you accept

Google Analytics 4 records page views and traffic sources, so we can see which pages are read and how people arrived. IP addresses are anonymised.

Microsoft Clarity records heatmaps and session recordings of how the page is used, so we can see where a layout confuses people. Recordings capture interaction with the page, such as clicks, scrolling and mouse movement.

We use both to understand how the site performs. We do not sell this data, and we do not use it to advertise to you.

Your single stored preference

Your choice is kept in your browser's local storage under premio-consent. It stays on your device, is never sent to us, and is the only thing this site stores if you decline.

Legal basis

We rely on your consent, under the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). Consent is requested before anything loads, it is not bundled into using the site, and declining costs you nothing.

Withdrawing consent

You can change your mind at any time, and it takes effect immediately. Use the button below to clear your stored choice — the page reloads and the consent notice returns.

Clearing your browser's site data for this domain has the same effect. To remove data already collected, contact us and we'll request its deletion.

Your rights

Under the UK GDPR you can ask what data we hold, ask for it to be corrected or deleted, and object to how it is used. You can also complain to the Information Commissioner's Office at ico.org.uk.

Contact

Email contact@thepremio.com with any question about this page, or any request about your data.